Branding that helps you stand out. Fast.

Our branding services stretches across the following

Our approach to branding

01
Discovery & Positioning

We begin by listening. Through open conversations, we uncover what makes your brand distinct, who it needs to connect with, and how it should feel.

When strategy is in scope, these insights are shaped into a clear positioning framework—defining your message, voice, and direction for growth.

02
Visual Direction & Identity

We align visually before designing. Moodboards set the tone—capturing the look, feel, and energy of the brand and guiding every creative decision that follows.

Once approved, we move into identity development, translating direction into a considered visual system. This is where ideas take shape and the brand comes to life.

03
Brandwork

We test ideas in the real world. Each identity is explored through practical applications to ensure it’s both strong and flexible—showing how logo, colour, type, and messaging work together across touchpoints.

This brings the brand to life before anything is finalised.

04
Refinement & Rollout

We refine through focused feedback, shaping the work over a small number of considered review rounds to reach a confident final direction.

Once approved, we package everything you need to launch—brand assets, files, and guidelines—setting your identity up for consistent use across every touchpoint.

What it’s like to work with 1705

Questions you might have...

What types of businesses do you work with?

Mostly startups and growing businesses. B2B, tech, services, and product brands. If clarity matters to you, you’ll fit in.

No. We do full brand builds, refreshes, and focused projects like logos, brand systems, or visual clean-ups.

Faster than most agencies, without cutting corners. Timelines depend on scope, but we move with intent and structure.

Yes. You’ll be part of key decisions, not buried in meetings or endless revisions.

Yes. Brand guidelines, rollout assets, websites, and ongoing support if needed.

Clear thinking, honest advice, and teams that do the work properly. No theatre. No noise.

Get in touch for a conversation

We’ll take the time to understand what you’re trying to achieve, what’s working, and what isn’t. If we’re a good fit, we’ll be clear about how we can help. If not, we’ll tell you that too. Either way, you’ll leave with clarity and a sensible next step.